Arranging & Running Successful Customer Focus Groups

The aim of this course is to develop your confidence and competence in arranging and running effective customer focus groups as a method of collating customer feedback

Who Should Attend?

Anyone who wishes to set up and successfully run either external or internal customer focus groups

Benefits:

By the end of the course you will be able to:

• Effectively recruit customers to attend customer focus groups
• Successfully facilitate customer focus groups
• Develop improvement actions based on customer feedback 

Course Overview:

• What are customer focus groups? What are the benefits? What are the concerns?
• Recruiting customers for focus groups - who, when and how
• The role of the facilitator
• Skills needed for effective facilitation including self assessment of own skill levels
• Dealing with difficult situations
• Welcoming customers, introducing the discussion topics
• Practising facilitating a discussion group
• Action planning

Course Length:

One day Workshop 09.00 to 17.00 with an hour for lunch.

We can run this course for you in-company at favourable rates for 4 or more people. Please contact us on 01628 526535 or email us.