Arranging & Running Successful Customer Focus Groups


The aim of this course is to develop your confidence and competence in arranging and running effective customer focus groups as a method of collating customer feedback

Who Should Attend?

Anyone who wishes to set up and successfully run either external or internal customer focus groups


By the end of the course you will be able to:

• Effectively recruit customers to attend customer focus groups
• Successfully facilitate customer focus groups
• Develop improvement actions based on customer feedback 

Course Overview:

• What are customer focus groups? What are the benefits? What are the concerns?
• Recruiting customers for focus groups - who, when and how
• The role of the facilitator
• Skills needed for effective facilitation including self assessment of own skill levels
• Dealing with difficult situations
• Welcoming customers, introducing the discussion topics
• Practising facilitating a discussion group
• Action planning

Course Length:

One day Workshop 09.00 to 17.00 with an hour for lunch.

We can run this course for you in-company at favourable rates for 4 or more people. Please contact us on 01628 526535 or email us.

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