Arranging & Running Successful Customer Focus Groups

Aim

The aim of this course is to develop your confidence and competence in arranging and running effective customer focus groups as a method of collating customer feedback

Who Should Attend: Anyone who wishes to set up and successfully run either external or internal customer focus groups

Benefits:

By the end of the course you will be able to:

• Effectively recruit customers to attend customer focus groups

• Successfully facilitate customer focus groups

• Develop improvement actions based on customer feedback
 

Course Overview

• What are customer focus groups? What are the benefits? What are the concerns?

• Recruiting customers for focus groups - who, when and how

• The role of the facilitator

• Skills needed for effective facilitation including self assessment of own skill levels

• Dealing with difficult situations

• Welcoming customers, introducing the discussion topics

• Practising facilitating a discussion group

• Action planning

COURSE LENGTH: ONE DAY WORKSHOP 09.00 TO 17.00 WITH AN HOUR FOR LUNCH

COURSE VENUES: LONDON & BIRMINGHAM

2008 COURSE DATES: 15th May, 19th June, 17th July, 18th September, 16th October, 20th November, 18th December. Other course dates available on request.

PRICE: £395 plus VAT. We provide discounts when booking 3 or more delegates. We can also run this course for you in-company at favourable rates for 4 or more people. Please contact us on 01628 526535 or info@thestairway.co.uk